time：2026-04-29
On April 13-17, the highly anticipated wire 2026 was grandly held in Düsseldorf, Germany. As a technological high ground and core market for the global wire and cable industry, Europe has consistently led the direction of high-end applications. As one of the highlight exhibitors at this year's exhibition, Wanma Macromolecule seized the opportunity to showcase a variety of featured products, fully demonstrating the company's technological accumulation and innovative strength in the field of high-end cable materials. This participation not only represents an important step for Wanma Macromolecule in deepening its cultivation in the European market and accelerating its international layout, but also stands as a firm commitment to meeting Europe's high standards with high-quality products and services while actively exploring overseas markets.
About wire 2026
The wire 2026 is organized by Messe Düsseldorf GmbH and held every two years. Since its inception in 1986, the exhibition has evolved over four decades into a renowned global event with profound historical heritage, strong professional focus, and far-reaching international influence in the wire and cable industry. Widely recognized as an authoritative platform in the sector, the exhibition covers the entire industry chain—from raw materials, processing machinery, and manufacturing technologies to finished cable products and end-use applications—offering a comprehensive panorama of the complete ecosystem of modern wire and cable technologies.
Product Highlights
At wire 2026, Wanma Macromolecule showcased a number of representative featured products. Among them, HV and EHV cable/submarine cable materials, as well as water-tree retardant insulation materials and PP cable materials, have won multiple industry awards for their outstanding performance and have been successfully applied in several key engineering projects. In terms of renewable energy cable series materials, the products are fully compatible with various application scenarios including photovoltaics, wind power, energy storage, and charging stations, meeting the diverse requirements of different new energy sectors for cable materials. In addition, the company also exhibited its superior products used in automotive wires, industrial equipment cables, power cables, communication cables and building wires, broadly covering the cable application needs across multiple industries. The quality of these products has undergone rigorous testing and long-term validation, making them trustworthy and reliable.
Booth Buzz
At the wire 2026 exhibition site, Wanma Macromolecule's booth attracted a steady stream of visitors, with lively discussions taking place throughout, reflecting strong industry attention. Our company's professional team engaged in in-depth conversations with customers from Europe and around the world, conducting technical discussions and needs matching focused on core products such as EHV cable materials, new energy application solutions, and specialty wire and cable materials. Through efficient face-to-face communication, Wanma Macromolecule not only gained a deeper understanding of the cutting-edge trends and high standards in the European market, but also reached preliminary cooperation intentions with multiple potential customers, laying a solid foundation for subsequent market expansion and project implementation.
During the exhibition, Dong Lili, Deputy General Manager of Wanma Macromolecule's International Sales Company, delivered a keynote report titled "Connecting Deep Sea & Land: Wanma Macromolecule Advanced Cable Material Solutions & Performance Verification". The presentation highlighted the performance advantages of core products such as HV and EHV AC cable insulation materials/HVDC cable materials, water-tree retardant insulation materials, and high-performance ST12 sheath materials. She also provided detailed introductions to the suitable application scenarios for each product, fully demonstrating the company's profound technical expertise in the field of cable materials.
Successful Conclusion
The wire 2026 has come to a successful conclusion, marking a perfect end to Wanma Macromolecule's journey in Düsseldorf. Though the five-day exhibition was brief, the gains were substantial. From the hardcore strength of EHV cable materials to the innovative breakthroughs in full-scenario new energy solutions, from the collision of ideas in technical exchanges to the establishment of cooperation intentions, Wanma Macromolecule has earned widespread recognition from global customers through its exceptional product quality and professional service attitude. A conclusion is not an end, but rather the starting point of a new journey. Taking this opportunity, Wanma Macromolecule will continue to deeply cultivate the European market, accelerate its comprehensive international layout, and remain committed to leading innovation with higher standards, serving the world with better products, and building its brand with greater strength—letting the extraordinary charm of Chinese cable materials shine brightly on the global stage.
